Explore “Lao Cai Brocade Festival – Colors of Culture” 2024

The “Lao Cai Brocade Festival – Colors of Culture”, themed “Sapa – Brocade of the Cloudy Highlands”, will take place in Sapa from November 8–10. This signature event preserves and promotes ethnic cultural values and develops brocade products for tourism.

Written by Linh Yang (Local expert)Updated on 08-11-2024

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If you’re passionate about activities rich in the cultural heritage of ethnic minority communities, this upcoming “Lao Cai Brocade Festival – Colors of Culture” festival is for you! Themed “Sapa – Brocade of the Cloudy Highlands”, it will showcase the unique brocade culture of Lao Cai's ethnic groups, including the Hmong, Dao, Tay, Giay, and Xa Pho, through captivating events such as brocade fashion shows and product exhibitions. Highlights include demonstrations of traditional brocade-making processes, giving visitors an in-depth view of ethnic textiles and designs.

*The festival hosts cultural activities highlighting the beauty of ethnic minority brocade*

💡 You should know more:
Brocade fabric is a type of handwoven textile made from natural fibers such as flax, cotton, and hemp. It is intricately crafted, with a diverse range of styles and patterns that reflect the unique cultural identity of each ethnic group.

The festival aims to support Vietnam’s national project to preserve ethnic heritage and provide a platform for artisans, cooperatives, and local organizations to exchange expertise, fostering the sustainable development of ethnic brocade for economic and tourism growth.

👉 Don’t know what to do in Sapa? Here are top must-do activities for you!

This festival will take place from November 8–10, 2024, at 2 Fansipan Street, Sapa Town, Lao Cai Province, featuring a variety of exciting activities. Let’s explore together with Kampá Tour now:

1. Performances and exhibitions of traditional ethnic culture and brocade

Time: November 8–11, 2024
Location: Multi-Purpose Hall and Sapa Museum, Sapa Town, Lao Cai Province

Key Activities:

Brocade Demonstrations & Exhibitions: Hosted at the Multi-Purpose Hall, these sessions will let visitors experience the traditional brocade production process firsthand, including tools, artifacts, photographs, and detailed display panels.

*Visitors can experience a live demonstration of the brocade-making process*

Intangible Cultural Heritage Displays: The event will highlight Lao Cai’s national intangible cultural heritage, featuring the Red Dao people’s decorative art, Black Hmong tailoring, Nung Din embroidery, Flower Hmong motifs, and weaving traditions from the Dao Ho and Thu Lao communities.
Product Exhibition at Sapa Museum: A showcase of brocade products, including pillows, blankets, bags, artwork, wearable items, and various souvenirs, all available for viewing and purchase.

2. The art program of the Lao Cai Brocade Festival – Colors of Culture

Time: 7:45 PM to 9:00 PM, November 9, 2024
Location: 2 Fansipan Street, Sapa Town

The art program, themed “Sapa – Brocade of the Cloudy Highlands” tells the story of brocade—a testament to the skill, creativity, and dreams of ethnic women, woven with love, aspirations, and longing.

*The art program will take place on the evening of November 9*

Key Activities:

The Art Program: The program features modern brocade designs inspired by the Hmong, Dao, Xa Pho, Giay, and Tay ethnic groups, promoting cultural connection and showcasing the vibrant life and beauty of Sapa, Lao Cai.

3. Immersive art installation showcasing cultural heritage and the daily use of brocade

Time: Starting November 9, 2024 (extended based on visitor interest)
Location: Multi-Purpose Hall and Sapa Museum, with a permanent display at the Center for Tourism Information and Promotion, Sapa

Key Activities:

Immersive art installations: Visitors can be immersed in the “Sapa—Land of Clouds” cultural space and explore vibrant brocade products such as clothing, bags, and pillows. Unique displays create an impressive brocade world rich in color and tradition.

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