The most popular travel trends in Thailand in 2025

Tourists from all over the world are drawn to Thailand, strengthening its reputation as the most popular destination in Asia. The country is perfect for exploring and discovering its culture, thanks to its variety of transportation options and smooth connectivity.

In 2025, Thailand promises unforgettable experiences with new trends defined by the Tourism Authority of Thailand. If this is your first trip, check out our guide and start planning your getaway to the Land of Smiles today.

Written by Linh Yang (Local expert)

Updated on Jan 07, 2025

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Table of contents

The most popular itineraries in Thailand
The North, a flagship destination in 2025

The most popular itineraries in Thailand

Itineraries connecting popular destinations are highly favored, with a significant increase in international tourists between October 2023 and October 2024. The most popular routes include:

Bangkok – Chiang Mai
Koh Samui – Koh Phangan
Phuket – Koh Phi Phi

>>> Travel Guide: Explore Southern Thailand

*One of the most memorable activities when visiting Koh Samui is diving to admire the coral reefs*

Travelers also choose routes like Chiang Mai – Chiang Rai, Chiang Mai – Pai, and trips between the islands of Koh Phangan, Koh Tao, and Koh Samui. Bangkok – Pattaya and Bangkok – Surat Thani remain highly popular.

*Wat Rong Khun (the White Temple), a famous site located in Chiang Rai, about a 3-hour drive from Chiang Mai*

The Tourism Authority of Thailand's (TAT) strategic plan for sustainable tourism growth and exclusive privileges in 2025 focuses on promoting "Thai Charms" and "Hidden Gem Cities," offering tourists unique and unforgettable experiences through the country's diverse landscapes. Here are 5 must-do activities:

Must Taste: Highlighting Thailand's culinary treasures.

*Thai cuisine is renowned for its exquisite combination of sour, spicy, salty, and sweet flavors*

Must Try: Engage tourists in authentic Thai activities, such as Muay Thai.
Must Buy: Showcase Thai fashion and craftsmanship.
Must Seek: Encourage exploration of lesser-known destinations.
Must See: Promote cultural festivals and events throughout the year.

>>> Travel Guide: Best Things to Do in Thailand

*huket, with its limestone islands of various sizes emerging from the turquoise waters, creates a stunning natural landscape*

Each region of Thailand offers a unique cultural identity, steeped in history, traditions, and local customs. From the majestic temples in the North to the paradise beaches in the South, the country invites visitors to explore its cultural richness and authenticity through its diverse landscapes.

The North, a flagship destination in 2025

Foreign tourists are focusing on iconic sites and island circuits, preferring well-known vacation spots and renowned destinations. Travelers are still drawn to Northern Thailand, which offers both cultural and natural attractions. Northern Thailand remains a major draw for its cultural and natural riches, with a projected 60% increase in traffic on the Bangkok – Chiang Mai route by 2024.

*Bangkok is one of the most popular tourist destinations in the world*

*Chiang Mai is known as the "Rose of the North" of Thailand*

In 2024, travel to Thailand increased by 22% compared to 2023, and this trend is expected to continue in 2025, solidifying the country's position as a must-visit destination in Asia.

💡 Discover more famous tourist destinations in Thailand with us!