Top Travel Trends in Thailand for 2025

Top Travel Trends in Thailand for 2025

Tourists from around the world are drawn to Thailand, solidifying its reputation as the most popular destination in Asia. The country is perfect for exploring and experiencing its culture, thanks to its variety of transportation options and seamless connectivity.

In 2025, Thailand promises unforgettable experiences with new trends defined by the Tourism Authority of Thailand. If it’s your first trip, check out our guide and start planning your escape to the Land of Smiles now.

avatar
Written by Linh Yang (Local expert)Updated on 20-01-2025
Comments

Routes connecting popular destinations are highly favored, with a significant increase in international tourists between October 2023 and October 2024. The most popular routes include:

  • Bangkok – Chiang Mai
  • Koh Samui – Koh Phangan
  • Phuket – Koh Phi Phi

>>> You might like: How to Get Around in Thailand?
 

One of the most memorable activities when visiting Koh Samui is diving to admire the coral reefs.

Travelers also choose routes like Chiang Mai – Chiang Rai, Chiang Mai – Pai, and journeys between the islands of Koh Phangan, Koh Tao, and Koh Samui. Bangkok – Pattaya and Bangkok – Surat Thani also remain very popular.

Wat Rong Khun (the White Temple), a famous site located in Chiang Rai, about 3 hours by road from Chiang Mai.

>>> Discover: Top 11 Most Beautiful Temples to Visit in Thailand

The Tourism Authority of Thailand (TAT)'s strategic plan for sustainable tourism growth and exclusive privileges in 2025 is based on promoting "Thai Charms" and "Hidden Gem Cities," offering tourists unique and unforgettable experiences across the country’s diverse landscapes.
Here are the 5 must-do activities:

  • Must Taste: Highlighting Thailand's culinary treasures.
Thai cuisine is renowned for its exquisite combination of sour, spicy, salty, and sweet flavors.

>>> Also read: Signature Thai Cuisine: Top 10 Must-Try Thai Dishes in 2025!

  • Must Try: Involving tourists in authentic Thai activities, such as Muay Thai.
  • Must Buy: Showcasing Thai fashion and handicrafts.
  • Must Seek: Encouraging the exploration of lesser-known destinations.
  • Must See: Promoting cultural festivals and events throughout the year.
Phuket, with its limestone islands of various sizes rising from turquoise waters, creates a spectacular natural landscape.

>>> Also read: Southern Thailand: A Paradise of the World's Most Beautiful Islands

Each region of Thailand offers a unique cultural identity, steeped in history, traditions, and local customs. From the majestic temples in the North to the paradise beaches in the South, the country invites visitors to explore its cultural richness and authenticity through its diverse landscapes.

The North, A Highlight in 2025

Foreign tourists focus on iconic sites and island circuits, favoring renowned attractions and popular vacation spots. Travelers continue to be drawn to Northern Thailand, offering cultural and natural attractions.

Northern Thailand remains a major draw for its cultural and natural wealth, with a projected 60% increase in the Bangkok – Chiang Mai route by 2024.

Chiang Mai is nicknamed the “Rose of the North” of Thailand.

>>> Discover Chiang Mai, Thailand: Discovering The Rose Of The North

In 2024, travel to Thailand increased by 22% compared to 2023, and this trend is expected to continue in 2025, further cementing the country’s position as a must-visit destination in Asia.

>>> Also read:


Your question or comment
<div class=fs18>Mrs. DUONG Thi Lan</div>Travel Consultant
Lan DUONG, 36 years old
Travel Consultant
Need personalized advice for your next trip? Our local experts are here to assist you every step of the way.
Contact your consultant
Hello ! I am Lan DUONG, your travel advisor
Our information and quotes are free. Feel free to request them from us!
Related articles
10 undiscovered gem beaches in Phuket you wont believe exist
10 undiscovered gem beaches in Phuket you won't believe exist
Helmed as being one of the largest islands in Thailand, Phuket has a reputation of having some of the best beaches in the world. It makes for a delightful vacation spot in the Andaman region, and a favorite amongst global tourists. As a Thai who has been to Phuket several times, I have to agree that each beach has its own aura to it, while combining a tropical escape with cultural richness and a hint of modernity. You'll have plenty of options to choose from based on our guide below!
Bangkok to Koh Samui? Organize Your Trip with Our Tips in 2025!
Bangkok to Koh Samui? Organize Your Trip with Our Tips in 2025!
Travel from Bangkok to Koh Samui by airplane, train-ferry, or bus. Airplane is the fastest option, next... Book tickets easily on reputable platforms like 12Go.
Top 10 Best Beach Hotels and Resorts in Krabi for Your 2025 Vacation!
Top 10 Best Beach Hotels and Resorts in Krabi for Your 2025 Vacation!
1. Rayavadee Krabi - East Railay Beach · 2. Dusit Thani Krabi Beach Resort - Klong Muang Beach · 3. Centara Grand Beach Resort & Villas Krabi - ...
Is Chiang Rai Worth Visiting? 6 Essential Things You Need To Know!
Is Chiang Rai Worth Visiting? 6 Essential Things You Need To Know!
Roosted in the hills of north Thailand, Chiang Rai moves you to a setup of soaring hills, thick forests, and abundant tribal societies to uncover. Unlike Chiang Mai, this area exhibits calmness plus credibility, bringing in vacationers looking for one-of-a-kind experiences. Asking yourself what this city needs to supply as well as what destinations not to miss out on, in addition to sensible details for an effective journey, this Kampá Tour article informs you of every little thing. Let's follow us!
Useful Information
Related Tours
Best of Northern Thailand in 10 Days
Best of Northern Thailand in 10 Days
An unforgettable journey through the enchanting landscapes of Northern Thailand with our expertly curated 10-day tour. Experience the cultural treasures of Chiang Rai, the vibrant Buddhist religious life of Chiang Mai, the tranquil beauty of Pai, and the serene charm of Mae Hong Son. Whether you're an adventurer, a culture enthusiast, or a nature lover, our "North Thailand Tour in 10 Days" itinerary provides an all-encompassing adventure, ensuring you explore the best of this captivating region.
18 Days In-depth Thailand Tour with Koh Samui
18 Days In-depth Thailand Tour with Koh Samui
Embark on an 18-day Thailand adventure like no other, from the vibrant streets of Bangkok to the tranquil mountains of Chiang Mai and Chiang Rai, and finally, a coastal paradise in Koh Samui. This comprehensive tour of Thailand in 18 days allows you to experience the essence of Thailand in just three weeks. Discover the magic and charm as you go on our Thailand tour, capturing unforgettable moments and creating lifelong memories.
Thailand in 2 Weeks: From Ancient Temples to Tropical Paradise
Thailand in 2 Weeks: From Ancient Temples to Tropical Paradise
This Thailand 2 weeks itinerary with highlights promises unforgettable experiences, blending adventure, cultural exploration, and relaxation. You'll uncover the country's hidden gems, beginning with a visit to the vibrant capital of Bangkok, where majestic temples await. Then, you'll journey to Chiang Mai and Chiang Rai, nestled amidst the lush green mountains of the north. Finally, you'll conclude this enriching adventure with a coastal retreat in Phuket, a tropical paradise located in the southern part of the country. Here, you can bask in the sun, explore crystal-clear waters through diving, and unwind on world-renowned beaches. That's why this Thailand 2 weeks itinerary with highlights ensures an enriching and memorable journey.
Discovering Central and Northern Thailand in 2 Weeks
Discovering Central and Northern Thailand in 2 Weeks
If you seek adventure, relaxation, and unforgettable family moments, this 2-week Thailand Central and North itinerary is tailor-made for you! With a moderate pace, you'll embark on a journey from majestic temples to pristine white sandy beaches, savoring delicious cuisine and embracing unique experiences. Every step of this adventure promises to be memorable. Join us as we explore the enchanting Central and North corners of Thailand in 14 days, crafting precious memories for you and your children!
Off the Beaten Path from Bangkok to Chiang Mai in 10 Days
Off the Beaten Path from Bangkok to Chiang Mai in 10 Days
Your 10-day Thailand adventure is an ideal expedition for discovering the vibrant essence of Bangkok, exploring the rich historical treasures of Ayutthaya, and journeying to the captivating northern realm of Chiang Mai. This region, renowned for its rolling hills, majestic mountains, and expansive rice fields, creates a stunningly picturesque landscape that's as breathtaking as it is serene. Additionally, the journey introduces you to the exquisite flavors of Thai cuisine, allowing you to savor the diverse and delicious culinary offerings that add an extra layer of delight to your unforgettable experience.
Tour suggestions
Best of Northern Thailand in 10 Days

Best of Northern Thailand in 10 Days

An unforgettable journey through the enchanting landscapes of Northern Thailand with our expertly curated 10-day tour. Experience the cultural treasures of Chiang Rai, the vibrant Buddhist religious life of Chiang Mai, the tranquil beauty of Pai, and the serene charm of Mae Hong Son. Whether you're an adventurer, a culture enthusiast, or a nature lover, our "North Thailand Tour in 10 Days" itinerary provides an all-encompassing adventure, ensuring you explore the best of this captivating region.

05/07/2024 5,421 views
18 Days In-depth Thailand Tour with Koh Samui

18 Days In-depth Thailand Tour with Koh Samui

Embark on an 18-day Thailand adventure like no other, from the vibrant streets of Bangkok to the tranquil mountains of Chiang Mai and Chiang Rai, and finally, a coastal paradise in Koh Samui. This comprehensive tour of Thailand in 18 days allows you to experience the essence of Thailand in just three weeks. Discover the magic and charm as you go on our Thailand tour, capturing unforgettable moments and creating lifelong memories.

12/06/2024 4,904 views
Thailand in 2 Weeks: From Ancient Temples to Tropical Paradise

Thailand in 2 Weeks: From Ancient Temples to Tropical Paradise

This Thailand 2 weeks itinerary with highlights promises unforgettable experiences, blending adventure, cultural exploration, and relaxation. You'll uncover the country's hidden gems, beginning with a visit to the vibrant capital of Bangkok, where majestic temples await. Then, you'll journey to Chiang Mai and Chiang Rai, nestled amidst the lush green mountains of the north. Finally, you'll conclude this enriching adventure with a coastal retreat in Phuket, a tropical paradise located in the southern part of the country. Here, you can bask in the sun, explore crystal-clear waters through diving, and unwind on world-renowned beaches. That's why this Thailand 2 weeks itinerary with highlights ensures an enriching and memorable journey.

03/07/2024 4,889 views
Discovering Central and Northern Thailand in 2 Weeks

Discovering Central and Northern Thailand in 2 Weeks

If you seek adventure, relaxation, and unforgettable family moments, this 2-week Thailand Central and North itinerary is tailor-made for you! With a moderate pace, you'll embark on a journey from majestic temples to pristine white sandy beaches, savoring delicious cuisine and embracing unique experiences. Every step of this adventure promises to be memorable. Join us as we explore the enchanting Central and North corners of Thailand in 14 days, crafting precious memories for you and your children!

03/07/2024 4,891 views
Off the Beaten Path from Bangkok to Chiang Mai in 10 Days

Off the Beaten Path from Bangkok to Chiang Mai in 10 Days

Your 10-day Thailand adventure is an ideal expedition for discovering the vibrant essence of Bangkok, exploring the rich historical treasures of Ayutthaya, and journeying to the captivating northern realm of Chiang Mai. This region, renowned for its rolling hills, majestic mountains, and expansive rice fields, creates a stunningly picturesque landscape that's as breathtaking as it is serene. Additionally, the journey introduces you to the exquisite flavors of Thai cuisine, allowing you to savor the diverse and delicious culinary offerings that add an extra layer of delight to your unforgettable experience.

23/01/2024 4,888 views
Copied to Clipboard!